Offset vs. Digital Printing for Packaging (When Should You Choose Which?)

One of the most important decisions to make before manufacturing packaging is the choice of printing technology. Whether you choose offset or digital printing has a direct impact on costs, quality, and production efficiency. Many companies make the mistake of basing this decision solely on unit cost or speed. But the reality is much more complex than that. In this article, we’ll show you when each technology is the better choice for packaging.